Zakaria Meskine

Web Developer · SEO & Technical Growth Specialist

Bilingual: EN / FR • Ottawa, ON

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+1 (579) 484 1258 zakaria.meskine16@gmail.com LinkedIn

Summary

Web Developer and SEO / technical growth specialist with 5+ years of experience building, redesigning, optimizing and maintaining conversion-focused websites. Currently collaborating with Canadian businesses on WordPress redesigns, technical SEO, performance optimization, tracking, property marketing websites, CRM workflows and AI-assisted internal tools.

Work Experience

Freelance Web Developer & Technical Growth Consultant

Le Studio WebDesign · Team Brissette Real Estate · Ottawa, ON · Feb 2026 – Present
  • Redesigned and optimized Le Studio WebDesign’s website with a focus on performance, UX, technical SEO and lead-generation clarity.
  • Created and optimized client websites, including MultiPro Quality Services, using WordPress, responsive layouts, SEO structure and performance improvements.
  • Used PageSpeed Insights, GTmetrix, Screaming Frog, SEMrush, Google Search Console, GA4 and GTM to improve speed, crawlability, tracking and search visibility.
  • Supported Le Studio’s digital presence across Facebook, LinkedIn and Google Business Profile with professional content and positioning.
  • Collaborated with Team Brissette Real Estate on property marketing websites and seller-facing landing pages designed to support listings, lead capture and client presentation.
  • Contributed to the design of a custom ERP/CRM workflow system using AI-assisted development, Supabase/Lovable concepts, workflow automation and role-based operational logic.
  • Worked with real estate lead-management tools including Nuage Community and Follow Up Boss to understand nurture flows, CRM segmentation and lead-handling processes.
  • Translated business needs into technical workflows, connecting web, SEO, tracking, CRM and automation into practical execution plans.

Web Developer & SEO Specialist

Opes Software (Freelance) · Quebec · Dec 2023 – Present
  • Conducted technical SEO audits (speed, crawlability, security), reducing crawl errors from 160 to 1.
  • Backlink strategy increased domain authority from 8 to 20.
  • Implemented monitoring with SEMrush, GSC, and GTM for stability and lead-gen alignment.
  • Delivered WordPress builds and ongoing maintenance with a focus on performance, security, and UX.
  • Aligned technical recommendations with business goals (lead generation and conversion).
  • Ensured tracking integrity across key pages and funnels to support accurate reporting.

Web Developer

Net Courtage Assurance · Rabat · Mar 2023 – Aug 2025
  • Led end-to-end WordPress development (UX/UI, SEO structure, performance, maintenance).
  • Increased organic traffic by 100% and reduced bounce rate by 35% in 6 months.
  • Automated reporting and audit workflows, saving 20+ hours/week.
  • Implemented Core Web Vitals improvements (caching, image optimization, critical CSS, JS deferral).
  • Built and maintained landing pages and content templates optimized for SEO and conversion.
  • Configured analytics/tracking (GA4, GTM) and ensured data quality for performance reporting.

Web Developer

BAEC · Rabat · Aug 2021 – Aug 2022
  • Deployed and configured WordPress/Joomla for public portals; managed DNS, email routing, multilingual content.
  • Ensured stability through updates, backups, and access control best practices.
  • Supported stakeholders with content publishing workflows and platform usage.
  • Managed hosting environments and routine operational tasks to ensure uptime and security.
  • Implemented role-based access and structured content to support multi-department publishing.
  • Performed troubleshooting and resolved production issues under time constraints.

Web Developer

Mesla-Net · Agadir · May 2020 – Jul 2021
  • Built responsive, SEO-optimized websites focused on conversion.
  • Managed hosting, backups, and security hardening across client sites.
  • Delivered updates and fixes while maintaining design consistency and performance.
  • Created reusable page sections and templates to speed up delivery and reduce regressions.
  • Implemented basic CRO improvements (CTA placement, forms, internal linking, page clarity).
  • Provided client guidance on content structure and on-page SEO best practices.

Business Developer

Offshore Valley · Agadir · Feb 2018 – Oct 2019
  • Owned prospecting activities, decision-maker mapping, and pipeline follow-up.
  • Qualified leads and supported proposal preparation with internal teams.
  • Maintained accurate CRM notes and ensured timely follow-ups.
  • Refined outreach messaging and improved lead quality through better targeting.
  • Coordinated with delivery teams to align client needs with service capabilities.
  • Tracked performance metrics and adjusted cadence to improve response rates.

Technical Support

Webhelp · Rabat · Jan 2016 – Sep 2017
  • Diagnosed and resolved technical issues for end users with clear documentation.
  • Supported networks and administrative systems in a high-volume environment.
  • Maintained service quality while meeting productivity targets.
  • Escalated complex incidents with detailed context to reduce resolution time.
  • Followed structured troubleshooting playbooks and contributed to knowledge-base updates.
  • Communicated technical steps in simple language to reduce repeat tickets.

Selected Projects

  • Le Studio WebDesign: website redesign, SEO structure, performance optimization and digital presence support.
  • MultiPro Quality Services: client website creation and local service positioning.
  • Team Brissette: property spotlight websites, landing pages and internal workflow / CRM system planning.

Education

Master’s in Web Development
High-Tech, Morocco (2013)
WES Equivalence: Canadian Bachelor’s and Master’s degree

Core Skills

WordPress Divi Technical SEO Screaming Frog SEMrush PageSpeed Insights GTmetrix GA4 GTM Google Search Console Core Web Vitals JavaScript PHP HTML/CSS CRM Workflows AI Automation CRO

Certificates

  • Google Analytics Academy (Advanced GA, GA 360, GTM Basics) — 2023
  • SEMrush Academy (SEO Crash Course, Lead Generation) — 2023
  • Google Digital Garage (Fundamentals of Digital Marketing) — 2022

Languages

French — Fluent English — Fluent
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