Web development · SEO · AI

I build and optimize high-performing websites that become lead generation systems.

Web developer, technical SEO specialist and growth-focused builder working across WordPress, performance optimization, analytics, CRM workflows and AI-assisted internal tools.

I help businesses stabilize their technical foundation, improve search visibility, track what matters, and turn digital assets into measurable business outcomes.

View my work → Contact me
Experience 8+ years in web & SEO
Current focus Performance · SEO systems · CRM workflows · AI tooling
Main stack WordPress · PHP · JavaScript · HTML/CSS · REST APIs · MERN (MongoDB · Express · React · Node.js)
Audit & refonte technique WordPress
Zakaria Meskine portrait
Optimisation de performance & Core Web Vitals
Lead gen SEO/SEA/GROWTH MARKETING
Current work

Active collaborations & systems I’m building

My current work combines website redesign, technical SEO, performance, social presence, real estate marketing systems, CRM workflows and AI-assisted development.

Ottawa web agency

Le Studio WebDesign

Ongoing freelance collaboration since February, focused on redesigning the agency website, improving technical performance and supporting client mandates.

  • Website redesign: rebuilding and improving the Le Studio WebDesign website with a stronger bilingual, professional positioning.
  • Performance optimization: improving results with GTmetrix, PageSpeed Insights and Core Web Vitals-focused cleanup.
  • Technical SEO: using Screaming Frog, SEMrush and Search Console to identify crawl, structure and visibility improvements.
  • Digital presence: supporting Facebook, LinkedIn and Google Business Profile activity with a more consistent brand message.
  • Client work: building and optimizing websites for agency clients with a focus on clarity, speed and conversion.
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Real estate operations

Team Brissette

Supporting Team Brissette with property marketing websites, lead generation workflows, CRM/nurturing systems and a custom ERP/CRM built through AI-assisted development.

  • Property websites: creating property spotlight and seller-facing pages to support listings and client presentations.
  • Lead generation: improving landing pages, forms, tracking and conversion paths for buyer and seller campaigns.
  • CRM workflows: working with Nuage Community and Follow Up Boss to understand lead routing, nurturing and follow-up logic.
  • Internal systems: building a custom ERP/CRM workflow to organize listing operations, tasks, roles and approvals.
  • AI-assisted development: using structured prompting and iterative implementation to move from operational needs to working software.

What I Actually Work On

Web Development

Creating and redesigning websites with clean structure, responsive layouts, strong UX and conversion-focused content.

SEO & Performance

Improving GTmetrix, PageSpeed and Core Web Vitals through caching, image optimization, cleanup and better technical structure.

Digital Marketing

Building landing pages, forms, campaign assets and conversion paths that support qualified lead generation.

Technical SEO Audits

Auditing websites with Screaming Frog, SEMrush and Search Console to find crawl, indexing, content and structure issues.

Analytics & Tracking

Setting up GA4, Tag Manager and conversion tracking so marketing decisions are based on reliable data.

CRM & Automation

Designing CRM workflows, internal tools and AI-assisted systems that reduce manual work and improve operational clarity.

Selected work

Websites I’ve built and optimized

A selection of projects across insurance, B2B, public sector, e-commerce and real estate — from full builds to technical cleanups, tracking and conversion systems.

Le Studio WebDesign
WordPress Agency · SEO
Le Studio WebDesign

Ottawa web agency redesign and ongoing performance, SEO, tracking and digital presence optimization.

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MultiPro Quality Services
WordPress Local Services
MultiPro Quality Services

Local service business website focused on clear service presentation, lead capture and conversion-oriented structure.

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NC Assurances
WordPress Insurance
NC Assurances

Insurance lead generation website (WordPress, SEO, tracking, performance).

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OPES Software
WordPress B2B · Fintech
OPES Software

Corporate site for a financial software provider (technical SEO, security, cleanup).

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solarfuture.tech
WordPress Energy
SolarFuture

Modern WordPress site with performance-focused setup.

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automaroc.ma
WordPress Automotive
Auto Maroc

Automotive listings platform (structure, UX, optimization).

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aquabo.ma
WordPress Corporate
Aquabo

WordPress website with clear structure and tailored configuration.

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aminsabry.net
WordPress Personal
Amin Sabry

Personal WordPress site with performance improvements.

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senioractu.net
WordPress Media
SeniorActu

WordPress news-style site for senior audiences.

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viesenior.net
WordPress Content
VieSenior

Senior lifestyle WordPress content site.

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rentexpress-maroc.com
WordPress Rental
RentExpress Maroc

Rental website with clear UX and booking-oriented structure.

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targanine-shop.com
WordPress E-commerce
Targanine Shop

WordPress e-commerce shop with custom configuration and optimization.

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Incentives.ma
Joomla Corporate
Incentives

Corporate Joomla site • Setup • Integration.

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mtedd.gov.ma
Joomla Gov · Portal
Ministère Transition Énergétique

Gov portal • Joomla • Infrastructure.

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environnement.gov.ma
Joomla Gov · Portal
Ministère Environnement

Joomla portal • Content • Config.

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ires.ma
Joomla Institutional
IRES

Institutional Joomla website • Content • Maintenance.

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baec.ma
Joomla Institutional
BAEC

Institutional portal • DNS & email • Joomla config.

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ctg.ma
Joomla Corporate
CTG

Joomla website • Template customization • Setup.

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oryxaccessories.com
Shopify E-commerce
Oryx Accessories

Shopify store • Theme customization • SEO basics.

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Impact & Performance

Results I Deliver for Clients

From agency websites to real estate workflows, I focus on measurable outcomes: faster websites, cleaner SEO foundations, better tracking, stronger lead systems and less manual work.

0
Leads / month

Built and optimized acquisition systems that support consistent lead generation through better landing pages, tracking and conversion structure.

0
Conversion rate

Improved conversion paths by refining UX, CTAs, forms, landing pages and analytics visibility.

0x
Faster page load

Improved performance using PageSpeed Insights, GTmetrix and Core Web Vitals diagnostics across WordPress environments.

0
Manual review time

Designed AI-assisted workflows and internal tools to reduce repetitive work, improve task clarity and support operations.

Skills & profile

I stabilise, optimise and automate websites

I’m a web developer focused on performance, technical problem-solving and system stability. I help teams turn slow, fragile setups into reliable, efficient and measurable platforms.

  • Fixing the mess : legacy builds, overloaded WordPress, broken tracking, misconfigured servers, fragile architectures.
  • Performance & reliability : faster loads, cleaner code, stable infrastructures and fewer production surprises.
  • Analytics & clarity : GA4, Tag Manager and tracking setups that give teams metrics they can actually trust.
  • Automation & workflows : custom GPTs, scripts and processes that remove repetitive work and keep systems scalable.
Hard skills

Where I spend most of my time

Web / CMS 90%
WordPress Joomla HTML5 CSS3 JavaScript PHP cPanel Hosting CDN Cloudflare DNS config SSL setup Chrome DevTools
SEO & performance 88%
Technical SEO On-page Off-page Core Web Vitals GTmetrix PageSpeed Insights Screaming Frog GSC Lighthouse SEMrush Ahrefs Moz Ubersuggest
Analytics & marketing 82%
Google Ads Meta Ads Email marketing Mailchimp Brevo / Sendinblue MaxBulk WhatsApp automation CRO A/B testing GA4 Tag Manager Data analysis
Automation & AI 78%
Custom GPTs ChatGPT ElevenLabs Workflows AI content AI video Canva Freepik Copywriting SEO content strategy
Languages & soft skills

How I work with teams

Languages

French – fluent English – fluent

Soft skills

Leadership Team collaboration Strategic thinking Problem solving Creativity Communication Autonomy Adaptability Solution-oriented Continuous learning Positive mindset
Download CV View full experience on LinkedIn
My approach

How I work with teams & projects

Every project is different, but the method is the same: understand what slows the system down, stabilise what matters, and optimise everything else.

1. Diagnose

I audit the system, find bottlenecks, map dependencies and identify what hurts performance, tracking or stability.

2. Fix & Stabilise

I clean, rebuild, secure and optimise. The goal: a fast, reliable and predictable platform.

3. Optimise & Automate

Once stable, I optimise performance, tracking and workflows — and automate what can save time.

Let’s build something efficient →

Let’s talk about your project

Need to fix a slow WordPress site or build a new high-performing website, blog or web app? I design and develop fast, stable and scalable platforms — and I do it more efficiently and cost-effectively than traditional agencies. I help you prioritise what matters, clean up the technical layer, and execute step by step with measurable improvements.

Replies within 24–48h Canada Ottawa -ON Insurance · B2B · SaaS
  • Technical audits & clean-up (WordPress / hosting / tracking)
  • New websites & redesigns with performance and SEO in mind
  • SEO roadmaps, analytics & custom GPTs for your workflows
zakaria.meskine16@gmail.com
+1 579 484 1258
LinkedIn profile